AEO Toolkit and your SEO suite
Keep your SEO suite for rankings and backlinks. Add the AEO Toolkit for what answer engines read: citable pages, the right files, and whether ChatGPT, Gemini and Perplexity name your client. The toolkit is built to sit beside the suite an agency or in-house team already pays for, not to replace it.
| Dimension | Keep your suite for | Use the toolkit for |
|---|---|---|
| Question it answers | Where do we rank, and who links to us? | Can an answer engine read and quote this page, and does it name us today? |
| What it reads | Search results and link graphs, as your vendor documents them | Your pages as an AI crawler sees them: robots.txt access for AI bots, llms.txt, structured data, answer-first structure, E-E-A-T signals |
| Audit rules | Whatever your vendor ships, on its own schedule | 44 published checks, each with its fix. The scoring engine is Apache-2.0, so you can read every rule and weight |
| AI visibility | Check your vendor’s page for what it covers today | Customer questions asked weekly in Perplexity, GPT and Gemini, recording whether the brand is named and who is named beside it |
| Search data | Your suite’s own index | Your own Search Console, GA4 and Bing Webmaster data, read through an MCP server in your AI client |
| Where it runs | In the vendor’s app | In the browser with no account for the free tools, as a Chrome extension, and in Claude, Cursor or any MCP client |
A ranking suite and an audit for answer engines look at different things. A suite tells you where a page sits in a list of results and who points at it. An answer engine does not show a list: it reads a handful of sources and quotes some of them. Whether it can read your client’s page, which files it finds, and whether it names the brand are separate questions, and they are the ones the toolkit checks.
The two share foundations. A page that is not crawled or indexed rarely reaches an answer engine at all, so your suite’s rankings and indexing data stay the entry ticket. The toolkit adds the layer after that. If your suite already covers part of this, keep using it and let the toolkit confirm the rest.
Nothing here depends on a particular suite. We have not compared feature lists or prices, because those change and are the vendors to state. The links below go to their own pages.
Keep your suite for
Rankings, keyword and backlink research, and the reporting your clients already receive. Nothing in the toolkit replaces them.
Use the toolkit for
Checking whether a client’s pages are citable, producing the fixes, and tracking whether ChatGPT, Gemini and Perplexity name the brand over time.
Common questions
Do I need to cancel my SEO suite to use the AEO Toolkit?
No. The toolkit does not track rankings or index backlinks, so it does not replace a suite. It audits how answer engines read a site and checks whether AI names the brand.
What does the free audit check?
44 checks: 31 technical SEO and 13 AEO, including AI-crawler access in robots.txt, llms.txt, structured data validity and answer-first content structure. It needs no account.
Can my agent use it?
Yes. The toolkit runs hosted MCP servers for Claude, Cursor and other MCP clients, covering AI visibility checks, backlink prospecting, and your own Search Console, GA4 and Bing data.
Is it open source?
The audit engine, the Chrome extension and the Claude skills are Apache-2.0. The hosted console and MCP servers are not. The open core page lists exactly what is public.