The studio behind AEO Toolkit
Advance Labs is a Canadian software studio based in Ontario that builds practical tools for the age of AI search. It is the team behind the AEO Toolkit — this free suite for auditing and optimizing visibility across AI answer engines — and Cartrix.
Open tools for the era of AI search
Search is moving from ten blue links to direct answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. Advance Labs builds the tools that help teams understand and earn that visibility. The audit engine is open source, so anyone can inspect, run, and trust it.
Products shipped by Advance Labs
We focus on a small number of products and build each one carefully, clean-room in TypeScript.
AEO Toolkit
This site: a free suite of tools to audit, optimize, and track your visibility across AI answer engines — technical SEO + AEO audits, E-E-A-T scoring, an llms.txt generator, GA4 + Search Console chat, and a 3D backlink graph. Free and no sign-up.
Cartrix
A separate Advance Labs product. Like everything we ship, it is built clean-room in TypeScript with a focus on a fast, honest, no-nonsense experience.
A small Canadian studio
Advance Labs Inc. is a software studio based in Ontario, Canada. Advance Labs was founded by Lucas Krawczak, who designs, builds, and ships every product end to end.
We believe the best tools are fast and honest. The AEO Toolkit is free to use, and its audit engine (the scoring, crawler, and parser packages on npm) is open source under Apache-2.0, so you can read exactly how every score is calculated. The console around it is proprietary.
Want the work done for you? See the monthly AEO retainer.
Learn more about Advance Labs
Visit the main site, read the company story, or explore our open-source audit engine on GitHub.