AEO Toolkit

01 · Ask

Your next customer asks an AI.

Free, open instruments that measure whether the engines can find, parse, and cite you.

54 rules · 50 pages · ~60s · no account

01 Crawlability02 AI-bot access03 Structured data04 Metadata05 Answer readiness06 E-E-A-TScroll to begin ↓

A customer asks.

The engine answers with three names.

Yours isn’t one of them.

But it should be.

02 · Know — sixty seconds later

Audit reportSpecimen · illustrative
86/100

Overall · grade B

54 rules

12 pages crawled

41s

Crawlability
92
Structured data
100
Answer readiness
88
Metadata
74
E-E-A-T signals
81
Content shape
71

Top fix · add FAQPage JSON-LD to /pricing

Uncited is invisible

03 · Measure

Six instruments scan.

Crawlability
robots.txt · sitemaps · canonicals · redirects
AI-bot access
GPTBot · ClaudeBot · PerplexityBot · llms.txt
Structured data
JSON-LD · Microdata · RDFa · citable types
Metadata
titles · descriptions · headings · alt text
Answer readiness
question headings · lists · answer-first
E-E-A-T
experience · expertise · authority · trust
Macro of a precision lens element in matte black metal, a thin green laser refracting through its edge
Calibrated · 54 rules

04 · Fix

Work the list. Re-run. Get named.

Five tools · free · Apache-2.0

  1. LLM & Technical SEO Auditcrawl · score · fix list · PDF
  2. E-E-A-T Scannerfour pillars, exact gaps
  3. llms.txt Generatorgenerate & download
  4. GA4 + Search Console Chatask your own GA4 + GSC
  5. Backlink Graphthe web around you, in 3D

Apache-2.0 · 6 packages on npm · 800+ tests · 3 MCP servers · verify on GitHub

Asked and answered.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the practice of structuring your site so AI answer engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — can find, trust, and cite your content. Unlike classic SEO, which optimizes for blue-link rankings, AEO optimizes for being quoted directly inside AI-generated answers.

How is AEO different from SEO?

SEO aims to rank a page in search results; AEO aims to get your content cited inside an AI answer. AEO leans more on machine-readable structure (JSON-LD, llms.txt), demonstrable E-E-A-T, and short, extractable answers that a model can lift verbatim. Strong SEO still helps, but it is not sufficient on its own.

Does llms.txt actually help AI visibility?

llms.txt is an emerging convention that gives AI crawlers a curated map of your most important pages, much like a sitemap tailored for LLMs. It helps answer engines discover and prioritize your best content. The AEO Toolkit generates a structured llms.txt (and optional llms-full.txt) from your sitemap automatically.

Begin the measurement

Sixty seconds from URL to graded report.

Free · no account · your data stays yours